7 Must-Have Features For E-Commerce Websites
E-commerce boom is here to stay, so why not make the most of it? Taking inspiration from some of our favourite E-commerce sites, here are KOTA’s top 7 must-have features for any online store. 1. High-quality photography When it comes to e-commerce, visual presentation plays a pivotal role in conveying a brand’s quality to its […]
Top Tips For Monitoring Website Traffic With Google Analytics
Understanding your website’s performance is crucial for success. Google Analytics stands as a powerful tool to gain insights into your online presence, offering a plethora of data to analyze. In this blog post, we’ll explore the top tips for effectively monitoring website traffic using Google Analytics. 1. Set Up Goals and Conversions: Begin by defining […]
5 Ways AI Can Improve Your Business
In today’s fast-paced and competitive business landscape, staying ahead of the curve is crucial for success. One of the most transformative tools at your disposal is Artificial Intelligence (AI). This cutting-edge technology has the potential to revolutionize the way you conduct business, providing unparalleled advantages. Here are five ways AI can significantly improve your business: […]
The Crucial Role Of Data In Optimising User Journeys
The success of any online venture hinges on understanding and effectively optimising user journeys. These journeys represent the paths that users take while interacting with a product, such as websites or apps. From their initial visit to the completion of a specific goal, such as making a purchase, signing up for a service, or simply […]